Ivens, Bjoern S.: search on Z-Library

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1

Engaging fans and the community in social media: interaction with institutions of higher education on Facebook

Brech, Felicitas M., Messer, Uwe, Vander Schee, Brian A., Rauschnabel, Philipp A., Ivens, Bjoern S.

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2016

Language:

english

File:

PDF, 1.37 MB

english, 2016

2

On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

Ivens, Bjoern S., Leischnig, Alexander, Muller, Brigitte, Valta, Katharina

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 454 KB

english, 2015

3

Multisensory innovation: Haptic input and its role in product design

Kampfer, Kristina, Ivens, Bjoern, Brem, Alexander

Journal:

IEEE Engineering Management Review

Year:

2017

Language:

english

File:

PDF, 565 KB

english, 2017

4

Flexibility in industrial service relationships: The construct, antecedents, and performance outcomes

Bjoern Sven Ivens

Journal:

Industrial Marketing Management

Year:

2005

Language:

english

File:

PDF, 168 KB

english, 2005

5

Method issues in the measurement of relational norms

Keith J. Blois, Bjoern S. Ivens

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 301 KB

english, 2007

6

Brands and religious labels: a spillover perspective

Rauschnabel, Philipp A., Herz, Marc, Schlegelmilch, Bodo B., Ivens, Bjoern S.

Journal:

Journal of Marketing Management

Year:

2015

Language:

english

File:

PDF, 350 KB

english, 2015

7

Customer brand personality perception: A taxonomic analysis

Ivens, Bjoern, Valta, Katharina S.

Journal:

Journal of Marketing Management

Year:

2012

Language:

english

File:

PDF, 353 KB

english, 2012

8

Success factors in managing the sponsorâsponsee relationshipâa fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany

Ivens, Bjoern, Riedmueller, Florian, van Dyck, Peter

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2020

File:

PDF, 276 KB

2020

9

Brand management in higher education: The University Brand Personality Scale

Rauschnabel, Philipp A., Krey, Nina, Babin, Barry J., Ivens, Bjoern S.

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 416 KB

english, 2016

10

Measuring relational norms: some methodological issues

Zolkiewski, Judy, Blois, Keith J., Ivens, Bjoern S.

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 224 KB

english, 2006

11

Organizing for value appropriation: Configurations and performance outcomes of price management

Burkert, Michael, Ivens, Bjoern Sven, Henneberg, Stephan, Schradi, Philipp

Journal:

Industrial Marketing Management

Year:

2016

Language:

english

File:

PDF, 632 KB

english, 2016

12

How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework

Sven Ivens, Bjoern

Journal:

Journal of Business & Industrial Marketing

Year:

2004

Language:

english

File:

PDF, 112 KB

english, 2004

13

Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

Rauschnabel, Philipp A., Brem, Alexander, Ivens, Bjoern S.

Journal:

Computers in Human Behavior

Year:

2015

Language:

english

File:

PDF, 700 KB

english, 2015

14

Partitioned pricing: review of the literature and directions for further research

Voester, Johannes, Ivens, Bjoern, Leischnig, Alexander

Journal:

Review of Managerial Science

Year:

2016

Language:

english

File:

PDF, 920 KB

english, 2016

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